Wednesday, June 1, 2011

Correlate of Google Lab

Google can still be innovative. That's the one piece of proof.

What is Google correlate?
The story starts from Google trends. Google trends lists pattern of key words in time series.
It's natural to think it in a reverse way. If we know pattern, can we also get key word from the pattern? The answer is Yes with conditions. These patterns are supposed to be existing in Google database.
Next, if both are achievable, we correlate keys words that share same or similar patterns.

Features
This product provides two interesting features.
  • One is to search for similar pattern with input key-words/drawing/user-data. With it, we can find associated rule for products. (just one of many applications)
    Here is one test i've done. I inputed "macbook". it lists bunch of garbage related key words, like "buy macbook", "apple macbook". There are also useful info, like "magsafe" (accessory), "macbook pro keyboard" (accessory), "macbook battery" (accessory), "logmein" (access software for different OS?), "freenas" (more storage on cloud?), "lenovo laptop" (comparison before purchase?) and some unexplainable words.
  • The other is to search trends distribution on geo. It's a function should included in trends, but not.
    Here is one test i've done. I inputed "tornado". The area impacted by tornado is clearly shown.
How does it related to my job searching
It's fun, but I should not spend too much time on that. Here is the area it might help me on job searching, distribution of job across different states in US.
Key words "finance job": more finance job in NYC and around NYC
Key words "marketing job": almost everywhere
Key words "IT job": it's a little bit surprise. I thought CA might have lots of IT job. Maybe it's due to two reasons, one is CA is weak in hiring, the other is IT is a support function now. it could hire people anywhere. and some states show growth in hiring.


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