mCommerce

Introduction: why am I interest into eCommerce

I started to be fascinated about the word since yesterday night. It starts from a job posting by Toys'R'Us. One of the requirement is to manager update of iPad app. Then I checked the iPad app for Toys'R'Us. I felt impressed. Browsing of products was intuitive. Designing of website is kids friendly. And then I used "Discvr apps" (one of the amazing app to visualize connection between apps and find news apps based on known apps) to explore related mCommerce apps, I was surprised to see so many retails shops has built apps in iPad, Target, Stop'N'Shop and etc.

Categories of products that has built apps in iPad

I was thinking if there are still some products not covered, and that would be an opportunity. My starting points is fixed basket of CPI.

Housing: 

   Existing apps like Realtor.com that provides information of house for sale

Transportation: 

   Existing apps like CarZen that provides spec/price of cars

Foods and beverage: 

   all sorts of online grocery shops that sells foods 

   Yelp that provide feedback on restaurants

   McDonald's provide an app to indicate all its branches around location

Recreation

   Disney provides apps for waiting time in its Theme park.

Medical care

   MGH has its own to promote its brand. Not that commercialized, but it's a start.

Appreal

   Lots of catalogers now have their iPad version. Cheaper and nicer (including some video of products)

There are lots of space for improvement, but one fact is obvious that all sellers are taking channel of mobile seriously and they start to work on it.

What I can do for these sellers

• Develop apps: write process/documents to develop apps in screens of 4-5 inches instead of 17 inches. That's where MS fits in.
• Collect customers' needs and translate into apps: marketing stuff
• How eCommerce help to cut cost and drive revenue: strategy stuff