mCommerce - Definition

Definition
Let's look at definition in wikipedia.

"Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device."

 and Wikipedia also provides products and services available.

• Mobile ticketing
• Mobile vouchers, coupons and loyalty cards
• Content purchase and delivery
• Location-based services
• Information services
• Mobile banking
• Mobile StoreFront
• Mobile brokerage
• Auctions
• Mobile Browsing
• Mobile Purchase
• Mobile marketing and advertising

It's a very broad definitions. In different context, mobile commerce can mean different things. In my understanding, three products are mostly often referred as mobile commerce, mobile purchasing (in the context of retailing), location-based services (in the context of mapping of services) and mobile banking (in the context of payment).

So, it's important to specify the context when the term mCommerce is used.

Where will the jobs be?

Back to my interest, where will the job be? 

• mobile purchasing: Yes. If mCommerce is considered as a special case of eCommerce. There are much improvement to be done for mCommerce, such as improvement on webpage design for small screen. It seems all technologies are there, but you still need to tweak them. 
• location-based services. Yes. It's exciting to introduce one news important factor into traditional marketing. For example, product listing would be more specific when sellers know exactly where customers are.
• mobile banking. Maybe not. Definitely it represents huge business value. Like credit card, it will enable transactions that are previously time consuming, such as payment with touch of mobile in supermarket.